Arizona State and Mountain America Credit Union reach sign naming rights deal!

The multi-year naming rights partnership between Arizona State University and Mountain America Credit Union is poised to have a significant impact on the naming rights industry and will benefit Arizona State in various ways.

This deal represents one of the most dynamic naming rights agreements in college athletics, highlighting the increasing value and importance of such partnerships. For Arizona State, this partnership comes at a crucial time as college athletics undergo transformational changes, requiring substantial investment and support to compete at a high level. With Mountain America's involvement, ASU's athletic department will receive vital resources, technology, nutrition, mental health support, and enhanced fan experiences.

The financial and educational support provided by Mountain America, including scholarships, field goal donations, shoe donation programs, and internships, will contribute to the development of student-athletes and further strengthen the university's ties with the community.

Overall, this partnership reflects the growing significance of naming rights deals in college sports and presents an opportunity for Arizona State to excel in today's evolving athletic landscape.