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The Weeks Market Pulse

It’s been a defining week in sports business, from billion-dollar rights deals to new capital flowing into athlete-led funds and sports tech startups. Below are the stories shaping the next era of sports investing and innovation.

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Headlines That Move Markets

Apple TV Secures F1 U.S. Rights ($140M/yr) Apple has struck a five-year, $700M exclusive deal with Formula 1, replacing ESPN and marking its boldest sports media play yet. Apple’s sports expansion continues, expect further integrations across Apple TV+, News, Maps, and Fitness.

Big Ten Conference Inches Toward $2.4B Private Equity Deal The Big Ten has tentatively approved a massive private investment from UC Investments, valuing B10 Enterprises at roughly $24B. The deal could send $100M–$150M+ to each school over 20 years.

Sony Acquires STATSports: Acquiring the wearable and performance-tracking giant used by global clubs like Manchester United and the U.S. Soccer Federation.

Google e x LA28 Partnership Google joins the LA28 Olympic movement as an innovation and tech partner, with AI, immersive viewing, and fan experience integrations expected.

EA SPORTS x The Athletic Collaboration EA Sports and The Athletic have inked a content and storytelling partnership, blending gaming data and journalism.

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Deals, Mergers & Movements

• ALK Capital acquires 99.6% of RCD Espanyol for $150M, extending its multi-club ownership footprint.

• M+C Saatchi Group acquires Women’s Sports Group, signaling continued consolidation in women’s sports marketing.

• Caleb Williams’ 888 Midas invests in Boston Legacy FC, marking the first major athlete-led private equity play in women’s soccer.

• Ōura Ring raises $900M at an $11B valuation, further bridging health, AI, and athlete biometrics.

• Catapult Sports acquires Impect for €78M to unify analytics and scouting data into one AI-driven performance platform.

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Companies to Watch

1. Catapult – poised to become the “Bloomberg Terminal” of athlete performance.

2. ŌURA – emerging as a data layer across sports, health, and corporate wellness.

3. LOVB (League One Volleyball (LOVB)) – backed by Alexis Ohanian, bridging athlete ownership and community-driven leagues.

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Global Expansion & Strategy

• NBA China x Alibaba Cloud: deepens digital infrastructure and fan engagement in Asia.

• Rugby Football League nears a private equity deal for the Super League.

• Fz Sports launches Stadio Capital, a LATAM football finance fund ($500K–$50M range).Sign up to volunteer

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Recap + Constant Sports

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