Constant Sports Newsletter #94

Author

Conner Schenk
April 24, 2025

๐—ง๐—ผ๐—ฑ๐—ฎ๐˜†'๐˜€ ๐—ก๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐˜„๐—ถ๐—น๐—น ๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ:

๐Ÿ’ฅ ๐€๐ญ๐ก๐ฅ๐ž๐ญ๐ž ๐๐ซ๐š๐ง๐๐ข๐ง๐ , ๐Œ๐ข๐ง๐๐ฌ๐ž๐ญ & ๐’๐ฉ๐จ๐ซ๐ญ๐ฌ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ

๐Ÿ’ฅ ๐๐ž๐ฑ๐ญ ๐ฆ๐š๐ฃ๐จ๐ซ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐›๐ซ๐ž๐š๐ค๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ข๐ง ๐ญ๐ก๐ž ๐”.๐’.

๐Ÿ’ฅ ๐’๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐‰๐จ๐ฎ๐ซ๐ง๐ž๐ฒ

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Athlete Branding, Mindset & Sports Operations

Vineetha from Viktor Kilo Sports blends the athlete mindset with elite branding and operations. With a track record spanning FIFA World Cups, NILCOMBINE, and women in racing, sheโ€™s shaping the future of athlete branding, digital presence, and live event execution.

๐Ÿ” ๐—›๐—ผ๐˜„ ๐—”๐˜๐—ต๐—น๐—ฒ๐˜๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€ ๐—ข๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—–๐—ฎ๐—ป ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด

๐Ÿ“ ๐—ฃ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜

๐Ÿ“ˆ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—ข๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ผ ๐— ๐—ฎ๐˜…๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜.โ 

๐ŸŽง Listen on Spotify, Apple, or YouTube

Listen to our most recent episode with Vineetha Kommareddi

Athlete Mindset meets Athlete Branding. Elevating Women & Men in Sports with our custom & creative Human+AI solutions.

Check out Viktor Kilo Sports

๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ผ ๐—ช๐—ฎ๐˜๐—ฐ๐—ต ๐—ณ๐—ผ๐—ฟ ๐—ถ๐—ป ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€

Fanatics has transformed from a merchandise retailer into a multi-billion-dollar sports empire in just five years, redefining the U.S. sports commerce landscape. By securing exclusive licensing deals with the National Football League (NFL), National Basketball Association (NBA), and Major League Baseball (MLB), and expanding into trading cards, betting, and digital collectibles, Fanatics has built an ecosystem that touches nearly every fan transaction. This vertical integration strategy has fueled its valuation past $๐Ÿ‘๐ŸŽ ๐›๐ข๐ฅ๐ฅ๐ข๐จ๐ง, making it one of the most powerful players in the global sports business. Fanatics' growth is a case study in how brand control, fan data, and timing can skyrocket a company into industry dominance.

๐–๐ก๐ข๐œ๐ก ๐ฌ๐ฉ๐จ๐ซ๐ญ๐ฌ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐๐จ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ง๐ค ๐ข๐ฌ ๐ฉ๐จ๐ข๐ฌ๐ž๐ ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐ง๐ž๐ฑ๐ญ ๐ฆ๐š๐ฃ๐จ๐ซ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐›๐ซ๐ž๐š๐ค๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ข๐ง ๐ญ๐ก๐ž ๐”.๐’.?

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Constant Sports aims to:

โœ… Expand its valuation, marketing and operation services to more companies, brands and collectives

โœ… Launch new NIL platforms and athlete branding tools

โœ… Become the go-to media platform for sports business insights and education

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๐Ÿ‘‡๐‘บ๐’–๐’ƒ๐’”๐’„๐’“๐’Š๐’ƒ๐’† ๐’•๐’ ๐’•๐’‰๐’† ๐‘ช๐’๐’๐’”๐’•๐’‚๐’๐’• ๐‘บ๐’‘๐’๐’“๐’•๐’” ๐‘พ๐’†๐’†๐’Œ๐’๐’š ๐‘ต๐’†๐’˜๐’”๐’๐’†๐’•๐’•๐’†๐’“ ๐’•๐’๐’…๐’‚๐’š!๐Ÿ‘‡