Constant Sports Newsletter #98

Author

Conner Schenk
May 22, 2025

๐—ง๐—ผ๐—ฑ๐—ฎ๐˜†'๐˜€ ๐—ก๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐˜„๐—ถ๐—น๐—น ๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ:

๐Ÿ’ฅ Which League has the biggest upside?

๐Ÿ’ฅ Most undervalued sports asset.

๐Ÿ’ฅ ๐ˆ๐Ÿ ๐ฒ๐จ๐ฎโ€™๐ซ๐ž ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐ข๐ง ๐ญ๐ก๐ž ๐ฌ๐ฉ๐จ๐ซ๐ญ๐ฌ ๐ฐ๐จ๐ซ๐ฅ๐, ๐ฅ๐ž๐ญโ€™๐ฌ ๐ญ๐š๐ฅ๐ค.

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๐“๐ก๐ž ๐๐ž๐ฑ๐ญ ๐๐ข๐  ๐“๐ก๐ข๐ง๐  ๐ข๐ง ๐’๐ฉ๐จ๐ซ๐ญ๐ฌ ๐‹๐ž๐š๐ ๐ฎ๐ž๐ฌ: ๐–๐ก๐ž๐ซ๐žโ€™๐ฌ ๐ญ๐ก๐ž ๐‘๐ž๐š๐ฅ ๐†๐ซ๐จ๐ฐ๐ญ๐ก? As the traditional sports leagues mature, a new class of upstart properties is emerging blending innovation, star power, and niche audience targeting.

๐๐ˆ๐†๐Ÿ‘: Founded by Ice Cube and Jeff Kwatinetz, BIG3 has carved a unique niche by combining former NBA stars, half-court play, and hip-hop culture. Itโ€™s not just a novelty the BIG3 secured a $๐Ÿญ๐Ÿฌ ๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐—ถ๐—ป๐˜ƒ๐—ฒ๐˜€๐˜๐—บ๐—ฒ๐—ป๐˜ ๐—ณ๐—ฟ๐—ผ๐—บ ๐——๐—–๐—• ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€, and was valued at $100M+ in its most recent Series A funding round.

๐“๐†๐‹:Backed by Tiger Woods, Rory McIlroy, and TMRW Sports, TGL merges real-time tech, arena-based competition, and prime-time TV. Backed by ESPN with an initial multi-year broadcast deall.

๐๐๐€ ๐“๐จ๐ฎ๐ซ: Pickleball isnโ€™t just a hobby anymore itโ€™s a commercial movement. The Professional Pickleball Association (PPA Tour), owned by Tom Dundon (who also owns the Carolina Hurricanes), is leading the charge in formalizing the sport. Signed deals with CBS Sports, ESPN, and Amazon Landed major sponsors including Sketchers, Hertz, and Carvana.

๐Ž๐ญ๐ก๐ž๐ซ: Whatโ€™s Left in the Emerging Sports Sandbox? Fan Controlled Football (interactive streaming)Athletes Unlimited (womenโ€™s sports-first)Overtime Elite (next-gen basketball)TST / TGL Soccer (7v7, high stakes)

๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ผ ๐—ช๐—ฎ๐˜๐—ฐ๐—ต ๐—ณ๐—ผ๐—ฟ ๐—ถ๐—ป ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€

In todayโ€™s rapidly evolving sports business landscape, industry leaders are constantly assessing where the next big value lies. While billion-dollar franchise valuations and surging media deals dominate headlines, several key assets remain significantly undervalued and potentially ripe for strategic investment. From naming rights to NIL, undervalued assets in the sports business arenโ€™t just about price, theyโ€™re about perception, positioning, and potential. As technology evolves and fan behavior shifts, properties that rethink how they package and present these assets will create new revenue streams and long-term brand value.

Follow along with our Sports Business Journey

๐ˆ๐Ÿ ๐ฒ๐จ๐ฎโ€™๐ซ๐ž ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐ข๐ง ๐ญ๐ก๐ž ๐ฌ๐ฉ๐จ๐ซ๐ญ๐ฌ ๐ฐ๐จ๐ซ๐ฅ๐, ๐ฅ๐ž๐ญโ€™๐ฌ ๐ญ๐š๐ฅ๐ค.

๐’๐ฉ๐จ๐ซ๐ญ๐ฌ ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ: Build your launch plan, sales funnel, and investor story.

๐“๐ž๐š๐ฆ ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐Œ๐š๐ฑ๐ข๐ฆ๐ข๐ณ๐ž๐ซ: Add sponsorships, partnerships, and more

๐๐ซ๐š๐ง๐๐ž๐ ๐๐จ๐๐œ๐š๐ฌ๐ญ & ๐’๐ก๐จ๐ฐ ๐‡๐จ๐ฌ๐ญ๐ข๐ง๐ : Constant Sports becomes your media engine. We concept, host, produce, and distribute content

๐…๐ซ๐š๐œ๐ญ๐ข๐จ๐ง๐š๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ: We act as your outsourced front office

Latest Episode of the Constant Sports Podcast

If you work in sports media, sponsorships, or podcasting, this oneโ€™s essential

Work: Head of National Sales & Brand Partnerships

๐Ÿ”น Locked Onโ€™s explosive growth

๐Ÿ”น What great brand partnerships look like in todayโ€™s media world

๐Ÿ”น Why daily, local sports content still wins

Constant Sports Update:

Weโ€™re excited to share that My Player has teamed up with Constant Sports to host and produce the official My Player Podcast. A platform where athletes take the mic and the spotlight.

The podcast will feature stories of athletes building their brands, chasing greatness, and navigating the modern NIL and athlete marketplace. Whether you're a college star, pro prospect, or emerging youth athlete, this podcast is for you.

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๐Ÿ‘‡๐‘บ๐’–๐’ƒ๐’”๐’„๐’“๐’Š๐’ƒ๐’† ๐’•๐’ ๐’•๐’‰๐’† ๐‘ช๐’๐’๐’”๐’•๐’‚๐’๐’• ๐‘บ๐’‘๐’๐’“๐’•๐’” ๐‘พ๐’†๐’†๐’Œ๐’๐’š ๐‘ต๐’†๐’˜๐’”๐’๐’†๐’•๐’•๐’†๐’“ ๐’•๐’๐’…๐’‚๐’š!๐Ÿ‘‡