Constant Sports Report: Deals, Dollars & Data

Industry Moves You Should Know

⚡ AI-Powered Sidelines The NFL and Microsoft are integrating AI into sideline cameras that will overlay real-time data for coaching and broadcasts.

⚡ Massive Media Rights Investments: ESPN is launching “ESPN Day,” their direct-to-consumer platform fronted by John Cena.

⚡Niche Sports, Big Cash Formula 1’s Lego partnership generated $14M in media value in a single day.

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📊 Poll Highlight 📊

Which area of sports is undervalued but has massive growth potential?

✅ Women’s sports – 41%

✅ Sports tech – 31%

✅ College sports – 21%

✅ Other – 7%

If you were starting your sports career today, which path would you pursue first?

✅ Sports marketing & sponsorship – 41%

✅ Team/league operations – 25%

✅ Athlete management – 19%

✅ Media, content, & digital – 16%

💡 Takeaway: Revenue oxygen still fuels opportunity. People are choosing paths that either bring money to properties or amplify money-making opportunities. Even in digital-first worlds, monetization-focused roles dominate.

Thought of the Week

Constant Sports Media

My Player Podcast

Real conversations with athletes building brands off the field. We go beyond the highlights to explore NIL, entrepreneurship, media, and life after the game. Built for the modern athlete and those building around them.

Constant Sports Podcast

A front-row seat to the business of sports. Each episode features top execs, founders, and operators across marketing, sponsorship, investment, tech, and media.

Knights Table Media

The home of all things sports at Southern Virginia University. We tell the stories of athletes, teams, and coaches across all sports, capturing the energy of a campus and turning it into high-impact digital content.

📣 Let’s connect

Building or investing in a sports property or navigating NIL strategy? 👉 Book a call with Constant Sports