Driving Innovation in Sports: Pricing Strategies, Education, and Athlete Empowerment

Author

Conner Schenk
January 22, 2025

๐—ง๐—ผ๐—ฑ๐—ฎ๐˜†'๐˜€ ๐—ก๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐˜„๐—ถ๐—น๐—น ๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ:

๐Ÿ’ฅ Sports Ticketing Sector

๐Ÿ’ฅ Sports Graduate School Breakdown

๐Ÿ’ฅ Constant Sports Update

๐ŸŽŸ๏ธ ๐’๐ฆ๐š๐ซ๐ญ ๐’๐ญ๐š๐๐ข๐ฎ๐ฆ ๐๐ซ๐ข๐œ๐ข๐ง๐ : ๐“๐ก๐ž ๐•๐š๐ฅ๐ฎ๐ž ๐‘๐ž๐ฏ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐ข๐ง ๐’๐ฉ๐จ๐ซ๐ญ๐ฌ ๐ŸŽŸ๏ธ

The Montgomery Biscuits (MLB Minor League) increased attendance by 45% with their "Pay What You Can" on Wednesday nights. Along with Mercedes-Benz Stadium's fan-first pricing ($5 hot dogs, $3 popcorn) isn't just PR - it's driving a๐Ÿ•๐Ÿ”% increase in per-cap spending compared to previous premium pricing models. Fans spend more on merchandise and repeat visits when they feel that core concessions are fairly priced. Most compelling trend: ๐—ก๐—ฒ๐˜๐—ณ๐—น๐—ถ๐˜…-๐˜€๐˜๐˜†๐—น๐—ฒ subscription models for non-premium seats. The Orlando Magic's "Fast Break Pass" offers last-minute digital tickets to unsold seats at heavily discounted rates, achieving 92% capacity while attracting younger demographics.

๐’๐ฉ๐จ๐ซ๐ญ๐ฌ ๐†๐ซ๐š๐๐ฎ๐š๐ญ๐ž ๐’๐œ๐ก๐จ๐จ๐ฅ ๐๐ซ๐ž๐š๐ค๐๐จ๐ฐ๐ง

Constant Sports Update

Upcoming Podcast Guest: Alexander Turner of Apex Athlete Management 

Key Highlights

  • Insights on navigating NIL challenges and building authentic, lasting brands.

  • Apexโ€™s innovative approach to empowering athletes.

  • Success stories of NIL deals and athlete partnerships.

  • Lessons from Alexanderโ€™s podcast, Athleteโ€™s Wisdom.

Follow along with our Sports Business Journey

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๐Ÿ‘‡๐‘บ๐’–๐’ƒ๐’”๐’„๐’“๐’Š๐’ƒ๐’† ๐’•๐’ ๐’•๐’‰๐’† ๐‘ช๐’๐’๐’”๐’•๐’‚๐’๐’• ๐‘บ๐’‘๐’๐’“๐’•๐’” ๐‘พ๐’†๐’†๐’Œ๐’๐’š ๐‘ต๐’†๐’˜๐’”๐’๐’†๐’•๐’•๐’†๐’“ ๐’•๐’๐’…๐’‚๐’š!๐Ÿ‘‡