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The Business of Sports: The Evolution of Sports Tech
Conner Schenk
March 27, 2025
𝗧𝗼𝗱𝗮𝘆'𝘀 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝘄𝗶𝗹𝗹 𝗰𝗼𝘃𝗲𝗿:
💥 The Evolution of Sports Tech
💥 Future Podcast Guests
💥 What to Watch For
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𝐓𝐡𝐞 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐞𝐜𝐡: 𝐖𝐡𝐞𝐫𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐌𝐞𝐞𝐭𝐬 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲
Sports technology is reshaping the industry at an unprecedented pace. From AI-powered coaching tools to immersive fan experiences using AR/VR, innovation is driving the future of sports. The key players are emerging startups and recently funded companies that are revolutionizing athlete performance, fan engagement, and sports business operations.
𝐊𝐞𝐲 𝐓𝐫𝐞𝐧𝐝𝐬 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐞𝐜𝐡:
🚀 𝘼𝙄 & 𝙈𝙖𝙘𝙝𝙞𝙣𝙚 𝙇𝙚𝙖𝙧𝙣𝙞𝙣𝙜: Real-time data analytics enhancing game strategy and player development.
📊 𝘽𝙞𝙜 𝘿𝙖𝙩𝙖 & 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜: Wearable tech providing deeper insights into athlete health and efficiency.
🎮 𝘼𝙍/𝙑𝙍 𝙞𝙣 𝙁𝙖𝙣 𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩: Personalized, interactive viewing experiences bridging the gap between teams and fans.
📱 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 & 𝙎𝙤𝙘𝙞𝙖𝙡 𝙋𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨: AI-driven content creation and engagement strategies transforming sports media.
𝐓𝐡𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐟𝐨𝐫 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬: As funding flows into sports tech startups, new roles are emerging in UX/UI design, data science, AI-driven marketing, and athlete management. The industry needs professionals to bridge the gap between technology and the sports business.
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This Week in Sports Business: The Globalization of American Sports
Leagues like the NFL, NBA, and MLB are expanding their international footprints, and this week could bring new announcements. With games in Europe, Latin America, and Asia growing in frequency, teams and brands are investing heavily in global fan engagement.
🔍 Why It Matters:
International media rights are becoming a major revenue driver.
Teams are setting up academies and partnerships abroad to develop talent.
Betting and sponsorship deals are increasingly targeting international markets.
📌 What to Watch: Will a league announce a new global initiative or an expansion game location this week??
The Sports Business Industry
The Constant Sports Podcast's mission is to drive connections in the sports business sector. Check out our recent episodes
𝐅𝐮𝐭𝐮𝐫𝐞 𝐆𝐮𝐞𝐬𝐭𝐬
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✅ Expand its valuation, marketing and operation services to more companies, brands and collectives
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