Emerging Themes This Week

The Constant Sports report breaks down the biggest moves across sports business, private capital surging back in, league strategy shifts, NIL updates, and the tech that’s changing how the industry operates.

Investment, Capital & M&A

359 Capital Makes Its Move

The spin-out brings $300M AUM and 30+ portfolio companies under a newly independent sports-focused VC fund.

Sixth Street Launching New Sports Fund

The global firm, already more than $4B deep into sports, is rolling out a new dedicated sports investment vehicle.

Leonard Green in Talks to Buy Topgolf

The deal would value Topgolf at roughly $1B, separating it from Topgolf Callaway Brands.

NFL Exploring Outside Investment for 32 Equity

The league’s strategic investment arm — behind Fanatics, On Location, and Genius Sports — may bring in a new partner.

LeBron, KD, and Others Invest in MADE Hoops

SC Holdings, LRMR Ventures, 35V, and Paolo Banchero joined a strategic investment in grassroots giant MADE Hoops.

Emerging Leagues & New Markets

American Cornhole League Adds Eight New Team Owners

The ACL is halfway through licensing all 16 teams to local ownership.

The Snow League Raises $15M for Global Expansion

Shaun White’s snowsports league landed new investment from 359 Capital, Bitkraft, Left Lane, and WILDFIRE.

LOVB Adds Minnesota Club

The pro volleyball league announced its next expansion market.

Orlando’s MLB Expansion Bid Stays Alive

Despite losing a key investor to the Rays ownership group, Orlando’s group is pushing forward.

TKO Group Looking for More Acquisitions

UFC/WWE parent TKO raised full-year guidance again and signaled they’re actively shopping for strategic acquisitions.

EuroLeague Pushes Back on NBA Europe

EuroLeague CEO Paulius Motiejūnas says the continent doesn’t need an NBA-backed league and warns against fragmenting Europe’s basketball structure.

MLS to Shift to Summer-to-Spring Calendar in 2027

MLS will align with the global football calendar for the first time.

NHL Loads 75 Sponsors into Stockholm Global Series

The NHL is turning international events into premium brand showcases.

Tech, Performance & Wellness

AI Agent Enters the Ticket Market

A new AI ticket-shopping tool is stitching together multiple marketplaces and optimizing price, timing, and seat selection.

Pixellot Raises $35M to Scale Automated Production

The automated-production leader secured new capital to expand global reach, improve reliability, and advance real-time AI analysis.

Scorability Acquires Ryzer to Control the Athlete Pipeline

Scorability, fresh off a $40M raise, acquired Ryzer — one of the largest operators of college sports camps.

Media & Content

ESPN Returns to YouTube TV

A new agreement between Google and Disney brings ESPN, ABC, and Disney networks back to subscribers.

MLS Content Moves Into Core Apple TV Subscription

MLS is no longer siloed behind a separate package.

How to Get a Job in the Sports Sponsorship Industry

That wraps up this week’s Constant Sports Weekly. Where sports founders, investors, and operators get their news. Subscribe and join the Constant Sports Community! The industry continues to evolve fast, from athlete-led startups and tech acquisitions to major media and investment shifts.

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