The Constant Sports Weekly

Your Executive Brief on the Business of Sports, Tech, and Investment

Author

Conner Schenk
October 28, 2025

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Sports Becomes a $3 Trillion Asset Class

Sports is no longer a niche investment; itโ€™s a full-fledged asset class. Franchise valuations have outpaced the S&P 500, and private equity continues to accelerate the trend. Recent moves show where capital is flowing.

  • Arctos Partners closes Fund II at $4.1B.

  • Apollo Global Management launches a $5B+ sports vehicle.

  • CVC Capital Partners forms a $14B Global Sport Group, the largest dedicated sports fund ever.

  • SURJ Sports Investment (Saudi PIF) and Enfield Investment Partners create a $4B global sports fund.

  • HxCo (Ryan Smith & Ryan Sweeney) raises $875M in two months, signaling VC-style scale in sports tech.

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NFL Expands Its Global Vision

The NFL is evaluating Saudi Arabia as a host for future international games. This is part of a strategy to expand its global footprint beyond Europe and Latin America. At the same time, the New York Giants are selling a minority stake to Koch Industries, signaling continued institutional entry into the NFL ecosystem.

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Sports Tech and Data Drive the Next Decade

Capital is chasing innovation in performance, fan experience, and analytics:

  • ลŒura raises $900M Series E at an $11B valuation, led by Fidelity and ICONIQ.

  • Sharp Alpha Advisors launches a $150M non-dilutive fund for sports, gaming, and entertainment tech.

  • Cici Bellis, former WTA standout, is carving a niche as a next-gen sports tech investor.

  • The NHL doubles down on its digital and AI strategy, expanding partnerships with AWS, Apple, and Sony to power fan data, content, and analytics infrastructure.

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Youth & Emerging Sports Surge

Drew Breesโ€™s flag football league just sold to private equity amid booming youth participation, while Travis Kelce is taking a swing at turning Six Flags into a mixed-sports and entertainment platform. The youth and fan-accessible sports sectors are attracting serious capital and new storytelling models.

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Become a Founding Member

Weโ€™re opening up the Constant Sports Community for free. Itโ€™s a space built for sports professionals, students, and leaders to connect, learn, and grow together.

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What to Watch Next Week

  • The Apple x F1 partnership rollout

  • Further private equity movement in NCAA and college sports

  • Sports prediction markets expanding postโ€“DraftKings acquisition

  • Growing crossover between sports tech and wellness (Oura, WHOOP, etc.)

The Big Picture

Sports is evolving from entertainment into infrastructure. An investable, scalable, and tech-driven sector. Those who understand the intersection of capital, content, and community will lead the next decade of growth.