The New Playbook: NIL Strategy, Mobile Gaming in Broadcast, & WWE’s Netflix Pivot

Author

Conner Schenk
April 17, 2025

𝗧𝗼𝗱𝗮𝘆'𝘀 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝘄𝗶𝗹𝗹 𝗰𝗼𝘃𝗲𝗿:

💥 𝐓𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐍𝐈𝐋: 𝐀𝐭𝐡𝐥𝐞𝐭𝐞 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠, 𝐃𝐞𝐚𝐥𝐬 & 𝐂𝐚𝐫𝐞𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

💥 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭𝐬

Stay connected and enhance your sports industry knowledge by subscribing to our weekly newsletter: Constant Sports Newsletter.

𝐓𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐍𝐈𝐋: 𝐀𝐭𝐡𝐥𝐞𝐭𝐞 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠, 𝐃𝐞𝐚𝐥𝐬 & 𝐂𝐚𝐫𝐞𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

Jeff Parry is the founder of JP Sports. With a background in law, advertising, and collegiate athletics compliance, he launched JP Sports to help athletes maximize their platforms for long-term success.

🔐 Personal Brand Strategies

📝 The Art of Following Up

📉 NIL Pitfalls

📈 What is JP Sports

🎧 Listen on Spotify, Apple, or YouTube

Listen to our most recent episode with Jeff Parry

Athlete Mindset meets Athlete Branding. Elevating Women & Men in Sports with our custom & creative Human+AI solutions.

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗪𝗮𝘁𝗰𝗵 𝗳𝗼𝗿 𝗶𝗻 𝗦𝗽𝗼𝗿𝘁𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀

1️⃣ 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭𝐬

Aquimo x Sportsnet – "Hockey Night in Canada"

Mobile game developer Aquimo has teamed up with Sportsnet to launch an interactive hockey gaming experience integrated directly into the "Hockey Night in Canada" telecast. The concept allows fans to use their phones to play along in real time during live broadcasts, a bold move toward second-screen engagement and interactive viewing.

This reflects a larger shift in the sports media landscape: Gamification and second-screen experiences are no longer "nice-to-haves"—they’re becoming strategic tools for increasing viewer retention, driving engagement, and collecting valuable first-party data. Brands and broadcasters alike are exploring new ways to compete for attention in an increasingly distracted, multi-device world. Expect more integrations like this in leagues and networks that prioritize fan interaction and digital monetization.

2️⃣ 𝐖𝐖𝐄 𝐍𝐗𝐓: 𝐒𝐭𝐚𝐧𝐝 & 𝐃𝐞𝐥𝐢𝐯𝐞𝐫

Netflix’s first WWE live event outside the U.S.

The WWE NXT "Stand & Deliver" event made headlines as it became the first of its kind to live stream on Netflix in international markets. This comes after WWE Network merged into Netflix, part of a broader shift by WWE and its parent company, TKO Group Holdings (Endeavor + WWE + UFC), toward streaming-first distribution.

This is more than just a content deal. It’s a pivotal test case in sports and sports-entertainment rights shifting from traditional cable to global streaming platforms. Netflix has historically avoided live sports, but its foray into WWE programming — following experiments like the Jake Paul fight docuseries and the upcoming NFL Christmas Day game — signals a deeper interest in live, appointment-based content that drives subscriptions and opens up new ad revenue models.

As more streaming services look to own tentpole live events, WWE’s success (or struggles) could shape future negotiations for leagues and promotions across the board.

Follow along with our Sports Business Journey

Constant Sports aims to:

✅ Expand its valuation, marketing and operation services to more companies, brands and collectives

✅ Launch new NIL platforms and athlete branding tools

✅ Become the go-to media platform for sports business insights and education

Follow Us

📱 Twitter

Subscribe to Our Podcast:

👇𝑺𝒖𝒃𝒔𝒄𝒓𝒊𝒃𝒆 𝒕𝒐 𝒕𝒉𝒆 𝑪𝒐𝒏𝒔𝒕𝒂𝒏𝒕 𝑺𝒑𝒐𝒓𝒕𝒔 𝑾𝒆𝒆𝒌𝒍𝒚 𝑵𝒆𝒘𝒔𝒍𝒆𝒕𝒕𝒆𝒓 𝒕𝒐𝒅𝒂𝒚!👇